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APPs | Production

Production APPtitude: Artemis Director’s Viewfinder

By Bill Zarchy, on March 2nd, 2011

This is the 2nd in a series of posts about useful iPhone apps for film and video production.

In the beginning, directors and photographers framed their shots with two hands, spreading thumbs and forefingers at right angles, then raising them together to define a rectangle.

Simple and cheap. Analog and infinitely adjustable. But inaccurate for defining aspect ratios, impossible to calibrate to particular focal lengths, and, well, a bit pretentious to watch.

So years ago, I bought my first director’s viewfinder, made by Birns and Sawyer, a metal cylinder with focal length scales for 16mm and 35mm on the sides. Twist the cylinder: the magnification increased or decreased, and the view appeared to zoom in or out, showing an . . . CONTINUE READING: Production APPtitude: Artemis Director’s Viewfinder

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APPs | Production | Tech

Production APPtitude: Sun Seeker

By Bill Zarchy, on February 1st, 2011
horizon

This is the first in a series of posts about useful iPhone apps for film and video production.

In the past few months, during my shoots overseas, I have been confronted by producers, crew members, drivers, waiters, and ordinary folks on the street, using iPhones for texting, tweeting, gaming, emailing, translating, navigating, Facebooking, computing currencies, listening to music, showing photos, shooting video, sometimes even talking on the phone … and exploring new apps created to help people like us, who work in film and video production.

Apple products have long been popular with folks in the visual media. In the US, I am used to seeing Macs and iPhones on production crews; sometimes nearly everyone has one! But recently, . . . CONTINUE READING: Production APPtitude: Sun Seeker

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