Facebook Page

Muse | Production

Consuming the Apples: Steve Jobs and the Reality Distortion Field

steve-jobs-apple

May 2001

The director introduced me. “This is Bill. He’ll follow you wherever you go.”

The host nodded at me. No rehearsal, no fixed plan, just stay with him, shoot whatever he says, and always try to show where we were. I slung the Sony F900 HD camera onto my shoulder, and we rolled tape.

He stood in a pool of light in front of a black wall, smiled, and spoke to the camera:

“Hi. I’m Steve Jobs, and standing in front of this wood barricade we’ve built in front of our first retail store, that’s gonna open in six days.” . . . CONTINUE READING: Consuming the Apples: Steve Jobs and the Reality Distortion Field