Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head.
It’s important to keep asking: what are we selling? I sometimes find it difficult to feel an emotional attachment. Enterprise systems integration or managed hybrid cloud-based solutions don’t always tear at the heartstrings.
But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads—not corporate executives, engineers, or software designers. Here are four memorable patients . . . CONTINUE READING: Health: Our Most Important Product
In Manchester, England, we check into the Radisson Edwardian, well situated in a recently gentrified, reconstructed, and re-imagined section of downtown. On our arrival night, we are just in time for a late dinner at the restaurant in the lobby, which repeats its name in an endless sign across its glass wall. In our jetlagged haze, both Jim and I could swear the joint is named Palo Alto (where he grew up and we both went to school), but a closer inspection shows the name is really Alto. Or Altoaltoaltoaltoaltoaltoaltoaltoaltoalto.
We have four nights at the Radisson: our arrival day, a day of scouting, and two days of shooting. In all that time, the temperature stays between 30 and . . . CONTINUE READING: Around the World in 11 Days: Part 2
The low, warm winter sun slants in on the four of us as we shuffle our gear on the curb at San Francisco Airport, en route to England and Japan.
I’ve joined engineer Jim Rolin, producer Lori Wright, and director Randy Field outside the International Terminal. We count cases (13 plus carry-ons), then take a moment to bask in the balmy Northern California weather: just under 60 degrees this afternoon, on the fourth day of the new year.
We know that the United Kingdom has just dug itself out of pre-holiday blizzards and freezing snow-and-ice storms that closed down Heathrow Airport in London, our first port of call, for days. Manchester, England, our eventual destination nearly four hours’ drive north . . . CONTINUE READING: Around the World in 11 Days: Part 1